Trends Are Always Changing , Tt’s Time To Catch Up

Trends are always changing, as well as the E-commerce market. New trends are bringing new opportunities and challenges. 2016 is here, it is considered to be the year of the new trends of E-commerce, while some of the trends in 2015 will continue to play an important role in this year.

 

Foreign media recently reported that, according to Forrester, consumers in 2016 online shopping spending up to $327 billion. So it is important to understand the developments in this field, to have a good strategy for the year. The following are some of the trends of E-commerce in 2016:

 

The rise and impact of mobile shopping:

Nowadays the smart phone is a must. During the past few years, the use of mobile phones increased rapidly, people are using cell phones not only to call or send messages, but also shopping. Therefore, in accordance with this trend, a mobile APP store in 2016 is no longer an additional feature, but has become an inevitable requirement.

Kissmetrics survey shows that in 2013, during the year-end shopping season, 1/3 of the online shopping was done through the phone. Another data shows that when using mobile phones to search local product information, there are 78% chance of them converting into sales.
Brands that underestimate the importance of mobile shopping will eventually lose customers and are likely to be eliminated at any time. So that websites need to optimize the mobile terminal, provide high resolution of display services, as well as the right interface to make seamless shopping possible.

 

Multi channel shopping:

Another increasingly popular shopping device is tablet. People never just use desktop computers and laptops to do online shopping. And with the gradually increase of mobile phone screen, it also makes mobile phone becoming more convenient for shopping.
But this does not mean that consumers have been using the same device for online shopping. For example, some people may use the computer to browse websites during office time, and then on the way back home, they use mobile phone to search for your brand. At the end of the day they relax on bed use a tablet to view your goods, notice that ultimately people will complete the purchase with laptop.

 

According to the ICSC survey, multi channel consumers spend triple more time on shopping than single channel consumers. So even if a consumer does not complete the purchase with laptop, they will still use mobile phone or tablet to browse, view and then make a shopping decision. Online shopping model is usually this way, so the future needs of E-commerce is to respond flexibly to the needs of consumers.

 

Personalization:

When it comes to E-commerce, it includes not only email marketing, but also customized login page, customized promotional activities, easier access to the shopping cart, as well as automatic presentation or recommendations of related products to consumers.
Email marketing is still necessary. If used properly, personalization allows you to send customized messages to each customer, according to his/her purchase or view/click behavior, and inform him/her of the latest products or special offer.
Behavior of consumers decide the automatic recommendation directly.

 

Use content to attract buyers

Content is very important in the field of B2B. Because B2B buyers focus on details. They not only want to buy a product, but also need a detailed introduction, such as video, amount of product pictures and so on. All of these will help to persuade buyers to buy products from you.

 

Customer data analysis algorithm:

In the automation and personalized marketing, one of the main challenges plagued by brands is how identify the purchase model of consumers according to their behavior records. The algorithm can help solve this problem.
The accuracy of the algorithm is determined by the quality and the number of the analyzed data. Maybe it’s a little difficult for those small enterprises who don’t have big data. But they can work with third party service providers to get more data to decrease restrictions.

 

Flash Buy mode

This is not a new concept; the effectiveness cannot be ignored. Flash buy has become the expectations of online shopping consumers, especially in some particular period. Although there is no guarantee that a flash buy will become a certain success, consumers are becoming more willing to join in. However, when consumers expect to have discount on too many items, you should notice that and not let flash buy destroy your brand value.

 

Logistics Speed of Delivery
The consumers are now used to having their goods delivered in the shortest possible time, and brands will have to make sure their delivery and logistics are well optimized for that. Free shipping is now also a key factor in the consumer’s decision to purchase from a store.