From Big Data To Big Personalisation

Big data, has been the talk in the market for the past years, and companies has spent millions on achieving this, collecting the data in a system, and analyzing it.

 

Multichannel support, a new CRM, new database systems, data integration with the POS, working with social media partners to get back the members data, but whats’ next?

 

Making use of these data, to personalise, or have more “targeted” marketing campaigns seems to be the next step to do? But how easy is that?

 

For the marketing team, this can be daunting, you need to analyze the data, possible extract those data, work with IT with some programming needed, or customise an email before you can send out targeted campaigns. Sometimes, the preparation of such campaigns, takes such a long time, that the opportunity could have already been lost.

 

We can help you achieve that with more ease, and faster turnaround to deploy your targeted multi channel campaigns.